Zuckerberg Says that Meta Plans to Double the Amount of AI-Recommended Content in User Feeds

Meta, formerly known as Facebook, reported disappointing earnings today, prompting CEO Mark Zuckerberg to focus on increasing user engagement through features like Reels and more AI-driven content recommendations, similar to TikTok's successful model. Despite concerns from users, Meta plans to double the amount of recommended content in feeds. This strategy aims to enhance user engagement and advertising revenue, with Reels ads projected to surpass $1 billion annually. While some users may not appreciate these changes, Meta attributes them to evolving user habits. Moving forward, Meta is committed to maximizing engagement through recommended content, even at the expense of the traditional feed experience, despite recent backlash and petitions calling for a return to a more friend-centric feed on Instagram.