Zuckerberg Says that Meta Plans to Double the Amount of AI-Recommended Content in User Feeds
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Don't like all those recommended posts? You're going to hate this.
Meta reported disappointing earnings with lower usage and revenue.
CEO Mark Zuckerberg emphasized the importance of AI-driven content recommendations, particularly in expanding Reels engagement similar to TikTok's 'For You' feed.
Despite user backlash and petitions, Meta plans to double AI-recommended content in feeds.
Zuckerberg highlighted increased engagement with Reels and emphasized the shift towards private content sharing.
Reels ads aim to generate over $1 billion annually, with plans to enhance ad targeting and increase ad load.
Despite pushback, Meta will prioritize user engagement through more recommended content and ads.
The company's strategy is driven by user behavior, and statistics show increased time spent on Reels and recommended content.
Marketers should note the trend of sharing content privately, particularly Reels clips, through messaging channels.
Regardless of criticism, Meta will continue to cater to user habits and preferences for more engagement.
Instead of blaming Meta, it's the user behavior that dictates these changes.