The End of Social Media and the Rise of Recommendation Media

Michael Mignano
Time Saved: 10 Min
The End of Social Media and the Rise of Recommendation Media

Recommendation media is the new standard for content distribution. Here’s why friend graphs can‘t compete in an algorithmic world.

Meta recently announced a shift in Facebook's newsfeed towards an algorithmic, recommendation-based content distribution model, reflecting changes seen across major platforms like Instagram. This transition signifies a significant shift in how social media operates, moving away from friend-based feeds. Influencers like Kylie Jenner have expressed discontent with this shift. The rise of recommendation media, as seen in platforms like TikTok and YouTube, focuses on tailored content delivery through algorithms, optimizing user experience. Social media's drawback includes problematic content distribution, creating echo chambers. In recommendation media, platforms dictate content distribution based on algorithms rather than user connections, emphasizing quality over popularity. Creators must adapt to seek engagement, often across multiple platforms. The future may see professional media platforms embracing recommendation media principles, potentially leveraging AI-generated content for personalized experiences. Overall, recommendation media is shaping the future of content consumption, leading to fewer explicit choices and potentially changing user behaviors over time. Whether social media is truly gone or will see a challenger is a topic for debate in the evolving digital landscape.