The End of Social Media and the Rise of Recommendation Media

Michael Mignano
Time Saved: 10 Min
The End of Social Media and the Rise of Recommendation Media

Recommendation media is the new standard for content distribution. Here’s why friend graphs can‘t compete in an algorithmic world.

Meta recently announced a shift in Facebook's newsfeed towards a recommendation-based model, aligning with the trend seen in platforms like Instagram. This move marks a significant change in social media's distribution method. Influential users, like Kylie Jenner, have expressed concerns about the shift towards algorithmic feeds over friend feeds. This change signifies the end of the social media era as we know it, with platforms like TikTok and YouTube leading the way in algorithmic content distribution. The shift to recommendation media prioritizes high-quality content over popularity, with platforms controlling content distribution through algorithms. This change poses challenges for creators, as platforms like Instagram may choose not to program their content. The rise of recommendation media could lead to new trends, potentially involving AI-generated content creation and platform-produced content. As social media evolves, the future of content consumption will rely more on algorithmic recommendations rather than social connections. This transformation may create opportunities for innovative approaches to social media in the future.