The healthcare industry needs to better align with consumers around this notion and their broader perception of what constitutes value.
Value-based care is a concept that has been around in the U.S. healthcare industry for more than a decade.
However, there is a major disconnect between how patients define “value” and what healthcare insiders mean when they talk about value-based care.
While healthcare providers focus on reducing costs, patients often equate value with the importance of their relationships with their doctors.
Primary care physicians (PCPs), who are in a unique position to establish trust and work proactively with patients to implement effective preventative strategies, can drive efforts to achieve a value-based model.
However, they need support from government and the private sector.
Technology can also play a significant role in enabling integrated care.
Implementing a transformative approach that embraces data, technology, and coordinated care can lead to better health outcomes and reduce healthcare costs in the long run.