M1 Finance Review 2024

M1 Finance offers fee-free automated investing through customizable portfolios known as "Pies," appealing to sophisticated investors seeking tailored portfolios. The platform does not provide advisory services but focuses on automation, extensive portfolio selection, and no-cost management. With a reduced M1 Plus membership price, features like margin loans, savings accounts, and cash-back options are more attractive. The platform emphasizes portfolio management for experienced investors, lacking tax-loss harvesting and advisory services but offering digital banking and a unique credit card for M1 Plus members. Customization is a key aspect, with over 80 pre-built portfolios available and the option to create custom portfolios using a wide range of assets. The platform provides robust security measures, educational resources, and a user-friendly experience on both the website and mobile app. M1 Finance's approach to self-directed investing with automated portfolio management makes it stand out, offering extensive customization without major costs.