What Is Value Based Care, And Why Is The Healthcare Industry Suddenly So Interested In It?

Value based care (VBC) is a healthcare delivery model focusing on quality over quantity of care, where providers are paid based on patient outcomes. Critics point out challenges in implementing VBC fully due to time constraints and infrastructure limitations. However, there is a growing interest in transitioning to VBC to address issues with fee-for-service models. Despite challenges, startups like CareBridge and Somatus are investing in VBC initiatives in specific care domains. Traditional payor organizations like Aetna are also adopting VBC, emphasizing a team-oriented approach and comprehensive care ecosystem. The ultimate goal of VBC is to provide proactive, holistic care, but successful implementation requires significant resources, support from stakeholders, and a gradual transition process toward hybrid models that combine the strengths of both fee-for-service and value-based care approaches.