Council Post: Evolving Consumer Expectations Are Driving Healthcare Innovation—For The Better
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The rise of health tech has spurred a new generation of leaders looking to tackle the legacy industry and bring better relationships and, ultimately, better patient outcomes to the forefront.
Erica Jain, CEO of Healthie, discusses the healthcare industry's transformation driven by post-Covid-19 momentum. The traditional healthcare system's issues include high costs and reactive care, pushing patients to engage more in their healthcare decisions. Health tech startups are creating modern, tech-driven healthcare solutions to improve patient outcomes. Telehealth advancements, including Telehealth 2.0, are reshaping care delivery with asynchronous care, collaborative care teams, and personalized onboarding experiences. Consumer-centric healthcare innovations are emerging, aided by infrastructure companies supporting virtual-first healthcare models. This shift mirrors the development seen in fintech and consumer tech, with a focus on proactive care and improved healthcare outcomes driven by data accessibility and innovative approaches to patient care.