Isaac Kaplan explores the debate on whether creativity stems from conscious choice or biological determinism, featuring insights from tech entrepreneur Josh Adler and neuroscientist Robert Sapolsky. Adler philosophically questions the existence of free will, suggesting that perceived choices might be pre-determined by the brain. He views creativity as the universe organizing through observers—and not creators—who recognize patterns. Meanwhile, Sapolsky argues that free will is an illusion; human actions, including creativity, are products of genetic and environmental factors, happening subconsciously before reaching consciousness. Sapolsky's research emphasizes the brain's default-mode network's role during relaxation, which enhances creativity. Despite free will being an illusion, Adler believes it motivates progress and innovation, key themes in his philanthropy, including spreading ADHD awareness and training educators globally.