If you are living in Japan, have you ever noticed that everytime when you go shopping in convenience stores or supermarket, you might come across this animation character called Garigari kun? So who is this character and why it is so popular in Japan? Today, we are going to find out about this cute Japanese animation character!
Garigari-kun is a beloved ice pop brand and its mascot in Japan, produced by Akagi Nyugyo. Known for its crunchy soda-flavored texture, Garigari-kun has been popular since its debut in 1981. The character is portrayed as a mischievous elementary school boy with a large mouth, symbolizing his enjoyment of ice cream. It also features other characters like Gariko-chan, offering various flavors and textures.
The product originated from Akagi Dairy's effort to create an ice cream children could enjoy while playing outdoors, reflected in its convenience and resistance to melting. Over the years, the character has evolved to become more appealing, particularly after feedback suggested initial designs weren't well-received by some demographics.
Garigari-kun is known for its vast array of flavors, including limited and seasonal editions, which keep the brand fresh and exciting. It also engages in targeted advertising and collaborations with popular characters and influencers, maintaining a strong presence in Japan’s cultural landscape. Available nationwide, with over 400 million units sold annually, Garigari-kun stands as Japan's best-selling popsicle, symbolizing the nation’s culinary culture.