The Rise of Drinking Yogurt in Japan
Time Saved: 8 Min
You're probably familiar with regular yogurt - that thick, creamy dairy food that's good for you. But have you ever tried drinking your yogurt? This drink is becoming increasingly popular in Japan these days. More and more health-conscious people are choosing these probiotic-rich drinks over traditional one because of the same gut health benefits, but in a convenient, portable format. In this article, we'll explore why this drink is so popular in Japan - its health benefits and its origin.
Drinking yogurt, popular in Japan, provides probiotic benefits in a convenient, portable format with a variety of flavors. It originated in 1917 with Chichiyasu Yogurt in different packaging styles influencing taste. In 1970, Tokachi Drinkable Yogurt started the trend of drinkable yogurts. The drink improves gut health and includes beneficial probiotics, calcium, and tryptophan for better digestion, skin health, and sleep. Regular consumption can also help balance cholesterol and prevent weight gain. Different brands in Japan offer a range of yogurt drinks with unique flavors and textures. These drinks are widely available and are a popular choice for daily nutrition and hydration in Japan.