SUSTAINABIILTY Measuring OurCarbon Footprint By Reed Nelson We’ve explored the impact that legislation can have on making the fashion industry a less harmful force on the planet, and a more compassionate place for workers. But we can’t wait on legislative solutions alone. So, while we still believe legislation is the b
The text addresses the fashion industry's need for greater accountability and environmental impact reduction, emphasizing the importance of both legislative and individual brand efforts. While legislation can significantly drive change, the text details how brands, including Mara Hoffman, are independently pursuing climate action through Climate Neutral Certification. This certification involved extensive measurement, offsetting, and reduction of their carbon footprint, successfully achieved through projects like wind power and deforestation prevention. The document highlights the industry's significant greenhouse gas contributions (2-10% globally) and stresses the urgency of climate action to meet 2050 goals.
Mara Hoffman's 2021 carbon emissions totaled 4,158 tonnes, offset through verified carbon credits supporting renewable energy and conservation efforts. The brand commits to ongoing emissions reduction, focusing on improved data and sustainable operations. Despite acknowledging offsets are imperfect, the text supports them as a valuable tool where direct reduction isn't feasible, aspiring to inspire other brands toward transparency and activism.