What makes Leaping Bunny and PETA's cruelty-free certification and standards differ from one another? And which one can we trust?
The post discusses the prevalence of fake "cruelty-free" logos used by brands to mislead consumers and compares them with certified logos from reputable organizations like PETA and Leaping Bunny. It explains how fake logos with terms like "Cruelty-Free" can be easily fabricated and warns consumers to look out for certified logos accredited by third-party organizations. The post dives into the process and standards of obtaining certifications from PETA and Leaping Bunny, highlighting key differences between them.
PETA requires a simple questionnaire and a CEO-signed assurance, whereas Leaping Bunny demands documentation from suppliers, allows for independent audits, and requires annual recommitment. While PETA doesn't conduct audits or require documents from suppliers, it collaborates with brands selling in China to ensure compliance without animal testing. Leaping Bunny has a China Pilot Project for similar reasons. Both PETA and Leaping Bunny do not require parent companies to be certified and charge licensing fees for using their logos. Additionally, PETA certifies products as vegan, unlike Leaping Bunny, which focuses solely on cruelty-free claims. Overall, both certifications aim to promote cruelty-free choices among consumers but follow different approaches and verification processes.