Local citations are online mentions of a business’s name, address, and phone number (NAP), appearing on directories, apps, and social platforms.
These citations are crucial for local SEO as they impact local search rankings.
Consistent and accurate citations build search-engine trust, improving rankings and assisting customers in finding the business.
Discrepancies or missing citations may decrease visibility, while listings on recognized or niche-specific platforms can increase online and in-store conversions and enhance brand awareness.