Local citations are online mentions of a business's name, address, and phone number (NAP) and are important for local SEO.
They are found in directories, apps, and social media, affecting local search rankings.
Properly managing these citations is crucial; inconsistencies or missing information can decrease visibility.
Consistent citations on credible sites enhance search-engine trust, improving rankings and helping customers locate the business.
Directory listings also increase referral traffic, brand awareness, and can boost both online and in-store conversions, especially when listed on recognized or niche platforms.