Local citations involve any online mention of a local business's name, address, and phone number (NAP).
They appear in directories, apps, and social platforms, influencing local search rankings.
Properly building and managing these citations is crucial for local SEO, as inconsistencies or missing information can decrease visibility in search results.
Ensuring consistent information across credible websites enhances search-engine trust, improving rankings and customer accessibility.
Additionally, directory listings drive referral traffic and boost brand awareness, with recognized or niche-specific platforms potentially increasing both online and in-store conversions.