Local citations are online mentions of a business's name, address, and phone number (NAP), crucial for local SEO.
They are found in directories, apps, and social media platforms, impacting local search rankings.
Properly building and managing citations enhances search-engine trust, thus improving visibility and helping customers locate businesses more easily.
Consistent information across reputable sites bolsters rankings while directory listings offer referral traffic and brand awareness.
Being listed on recognized or niche platforms can boost both online and in-store conversions.