Local citations are online mentions of a business's name, address, and phone number (NAP) found in directories, apps, and social media. They significantly influence local search rankings, making their correct management crucial for local SEO. Inconsistencies or missing citations can reduce visibility in search outcomes. Maintaining consistent information across credible sites enhances search-engine trust, improves rankings, and assists customers in finding businesses. Additionally, directory listings can drive referral traffic and increase brand awareness. Being listed on recognized or niche-specific platforms can also improve online and in-store conversions.