Local citations consist of mentions of a business’s name, address, and phone number online. They appear on directories, apps, and social platforms, impacting local search rankings significantly. Properly building and managing these citations is vital for local SEO, as inconsistencies or missing citations can reduce search result visibility. Consistently accurate citations across credible sites enhance trust with search engines, boosting rankings and aiding customer discovery. Moreover, directory listings generate referral traffic, increase brand awareness, and can improve conversion rates both online and in-store.