Local citations are mentions of a business's name, address, and phone number (NAP) online, found in directories, apps, and social platforms. They play a significant role in local search rankings. Proper management of these citations is crucial for local SEO, as inconsistencies or missing citations can reduce visibility in search results. Consistent information across trusted websites enhances search-engine credibility, improves rankings, and aids customer discovery. Moreover, directory listings can drive referral traffic, enhance brand awareness, and increase both online and in-store conversions, particularly when listed on recognized or niche-specific platforms.